We pride ourselves on bringing together the best team of partners, so that kids can bring out their best through team sports.

Whether your goal is advertising or content, contact us to see how a partnership with ProSmart can help enhance your brand.

In official partnership with:

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"ProSmart gives me a chance to give back to the communities
that helped jump start my career and help grow the game I love!"

- Hayley Wickenheiser, Five Time Olympic Medalist

Partner with Prosmart

Create the Future

Connect your brand with youth sports. Reach a new audience and help bring a valuable educational resource to young athletes everywhere.


Stand Out

Tell your story and reach a captive audience every week. Whether it’s through social media or exclusive content, we’ll make sure you’re in the spotlight.


Stay Ahead

Engage with a fast-growing community of young athletes and outmaneuver the market with a competitive advantage like no other.


Share Your Values

Position your brand as an advocate, improving the experience of youth sports for every coach, parent, and player, regardless of their means, or location.


Measure Success

Review the impact of your marketing efforts with insightful and dependable analytics.


Be Better Together

ProSmart creates a true partnership through collaboration. We’ll come up with a plan that meets your needs today and sets you up for an even brighter future.

"Improving the youth sports experience for every coach, parent, and player."

Our Service

Our mission is to curate the best information for youth sports and make it accessible for everyone.

"Finally there is a platform that brings together the best learning resources, so that families can bring out their best through team sports. It’s all about fun!"
- Wendel Clark, Two Time NHL All-Star

“I believe if the program is being delivered by NHL veterans then it is good enough for any coach in Canada." 
- Fazal, Association Director

"We were so happy to be part of this program. Your Intro to Hockey program enables kids of any age to learn to play hockey.” 
- Richmond Minor Hockey 

"The Pro Smart system has helped me immensely. The practice plans are already done for you which really takes the stress out of coaching. ” 
- John, Atom Coach

“Just finished practice with my iPad on the ice.... IT WAS AWESOME!!! We used week 11-12 Novice practice plan and it was a hit… Kids and parents were saying it was the best practice yet."
- Brad, Volunteer Coach 

" ProSmart expands my hockey knowledge, while challenging me to enhance my skill set for more effective coaching.”
– Joe, Novice Coach


 Our Team 


Management Team


  Alan Schuler
Partner & Chief Executive Officer

Alan is a professional hockey veteran and a volunteer minor hockey coach with an extensive background in Business Development and Finance. ProSmart was founded under his belief that all coaches, parents and players should have access to professional education. Today, Alan manages the long-term growth of the organization.

    Ty Summach
Partner & Chief Operations Officer

Ty is a passionate sports fan with an MBA in Executive Management. He carries a wealth of experience in Technology, Design, Marketing and Brand at various media companies, including Disney Interactive. Ty oversees the daily operation of ProSmart.


  Wade Redden
Co-Founder & Business Development Representative

Two-time All-Star, Wade played in the NHL with the Ottawa Senators, New York Rangers, St. Louis Blues and Boston Bruins. He also represented Canada seven times. Wade supports Business Development for ProSmart Hockey 

    Cory Cross
Co-Founder & Business Development Representative

Cory played in the NHL with the Tampa Bay Lightning, Toronto Maple Leafs, New York Rangers, Edmonton Oilers, Pittsburgh Penguins and the Detroit Red Wings. In addition to running his own business, Cory supports Business Development for ProSmart Hockey.

  Darren Battersby
Chief Financial Officer

Darren has held key roles across several large start-ups in British Columbia, many of which entail ideation to exit. His experience includes financing, structuring and operations and his background spans across the software, entertainment and tech industries. Providing daily financial operations, Darren is an instrumental member of the ProSmart leadership team.

    Jon Festinger
Strategic Advisor & Legal Council

Jon is a lawyer, strategic advisor and educator with an extensive legal resume that includes experience with the Vancouver Canucks, CTV, and Ronald McDonald House, British Columbia, where he is currently chair. Jon brings his leadership and expertise as a strategic advisor and dedicated legal council to ProSmart.


James Mutter
Strategic Advisor & Legal Council 

James is a senior corporate lawyer, advisor and business executive. His vast experience includes establishing one of the largest technology law practices in Vancouver and co-founding a venture-backed network intelligence software company. James brings mentorship and expertise as a strategic advisors and dedicated legal council to ProSmart.


Pascale Audette
Strategic Advisor & Executive Mentor

Pascale's claim to fame is overseeing the growth of Club Penguin through its acquisition by Disney in 2007 and it's expansion as the #1 virtual world for kids. With more than 15 years of business management experience, Pascale's expertise is building teams of experts committed to sustainable growth. She maintains an overarching and global perspective and champions workplace culture that drives engagement. 

  Raghwa Gopal
Strategic Advisor

Raghwa is an industry veteran with an extensive technology background. Often described as a serial entrepreneur, Raghwa is Executive in Residence at Accelerate Okanagan and has several successful acquisitions under his belt. He brings support and guidance to the ProSmart team.


Larry Smith
Strategic Advisor & Executive Mentor

Larry has led a number of technology companies; growing them quickly (as recognized by PROFIT and Deloitte) and creating reputable market leaders. Larry focuses on strategy, building the team, marketing and operational improvement to successfully grow the company.


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